Put your good name to work for your firm with Online Reputation Management

A marketing playbook for solo and small law firms

Put your good name to work for your firm with Online Reputation Management

A marketing playbook + free CLE promo code* for solo and small law firms

Reputation Management Playbook

Want to understand the value of your online reputation?
Imagine that you are a legal consumer.

You’re most likely over the age of 45, and you’re not in this situation by choice. You might be dealing with a legal issue for the first time in your life and as such, you don’t know what you don’t know. You need help. You’re emotional and if not afraid, you’re at least concerned.

Now, what do you want to feel when you’re looking for an attorney online? 

  • Confidence?
  • Calm?
  • Anxiety relief?

All good answers. What do you need to see in order to feel that relief? Sometimes the answer is as simple as five little stars next to someone’s name. That’s the power of your online reputation.


What constitutes online reputation management in today's internet.


Why legal consumers place so much value on something so subjective as online ratings and reviews.


The vital link between your online reputation and your firm's search engine visibility.


Who is in your corner, who isn't, and what you can do about it.

Reputation Management Playbook

Get your free copy and CLE promo code by filling out the form below

What is online reputation management for law firms?

What is online reputation management for law firms?

It’s the science of applying digital proof to your success.

It involves accentuating the positives and diminishing the negative in ways that benefit your firm. And it requires you to demonstrate more than just your expertise. Remember, legal consumers aren’t messing around. They’re facing serious situations and often for the first time. Yes, demonstrating your expertise shows that you are able to handle their legal matter effectively. But there’s a problem: you’re not the only one who can.

That’s precisely where your reputation comes into play.

Taking advantage of the good work you’ve done in the past allows you to use a third party to demonstrate some of the more subjective qualities of your firm. Highlighting things like trustworthiness, value and a whole host of other emotionally-focused qualities moves a consumer’s research process further toward a purchase decision because it delivers a different kind of proof. The kind that speaks to their desire for reassurance that you’re the right attorney for them.

Legal consumers need something more.

They want more than professional qualification listings and purely logical bids for their attention. Potential clients want to feel that they’re making a good choice when they contact you.

The questions you need to ask are: Does my online reputation currently support these needs?
Am I actively managing my reputation or is it something I really don’t have a handle on?

*Free CLE: Free CLE offer ends 11/30/2017. Download FindLaw’s playbook, Online Reputation Management for Solo and Small Law Firms, to receive a promotional code via email, valid for one complimentary CLE program of your choice from West LegalEdcenter. The promotion code may be used once and expires after 30 days. Once enrolled in a program, you will have access to it for 180 days. CLE accreditation varies by program. Please check program details for the program’s accreditation in your jurisdiction(s). Terms are subject to change. No purchase necessary. Offer valid only in the U.S.

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