Online Marketing Essentials

For small and solo firms in uncertain times

Attorneys at many small and solo firms are now practicing law in an entirely new way. They’re working from home rather than going into the office, and in-person client meetings and networking events are suddenly out of the question. It’s also likely that more than a few clients have pulled back, leading to completely understandable nervousness about new business.

What is abundantly clear is the greater shift to a solely digital world. Social distancing and government restrictions have had significant impacts. People are spending more time online. Web browsing is up. Virtual meetings are the norm. Social media use is increasing.

The message for firms is clear: The role of digital marketing has never been more important. In this guide, we’ll take a look at how you can use legal directories, blogs, and social media platforms—three remarkably cost-effective marketing techniques—to help win new clients with these trends in mind.

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