Case Study
Lauren Clark Law Office
LOCATION: Charleston, SC
YEAR FOUNDED: 2009
SIZE: Solo attorney
SCOPE AND SERVICES: Bankruptcy, medical debts, foreclosure, wage garnishment, repossessions, credit card debt
The Challenge
After being mentored by five solo attorneys through law school, Lauren Clark took the leap and started her own solo practice after graduation. With no initial client base, she started building her own website based on tips she gathered online. But with more clients to help and a busier schedule, it became clear that Lauren didn't have the time and energy needed to effectively manage her online marketing.The Solution
FindLaw brought Lauren a depth of expertise and real-world experience that would have taken her years to gain. By using that knowledge to optimize the Lauren Clark Law Office’s website and refine her overall marketing approach, Lauren was able to get in front of exactly the types of legal consumers that would keep her business growing.%
Increase in contacts since 2014
Search web traffic has doubled
“I went to school to be an attorney, not a website developer. Partnering with FindLaw took that pressure off me. I noticed a huge difference in cases after FindLaw took over and built my website.”
The strategy
How we did it.
Lauren Clark has seen great success from an integrated online marketing program that involves both paid and organic tactics. Her plan specifically targets legal consumers seeking representation for bankruptcy cases – the main focus of the Lauren Clark Law Office.
CONTENT OPTIMIZATION
FindLaw created custom content for Lauren’s new website but also carried over some of her original content, which was then optimized for better search engine performance.
DEVICE CONSISTENCY
A new website with mobile optimization gave the firm a consistent brand message no matter what device was being used.
PAY-PER-CLICK ADS
It takes a lot of time and experience to master the art of pay-per-click ads. Lauren turned over her campaign to FindLaw’s experts, which freed up a large amount of time to focus on her clients.
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