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Case Study

FindLaw Content Marketing Triples Profile Traffic

LAW FIRM: Law Office of Todd M. Friedman, PC
LOCATION: Beverly Hills and Costa Mesa, California Chicago, Illinois Cleveland, Ohio King of Prussia, Pennsylvania
SCOPE AND SERVICES: Employment and Consumer Rights

The Challenge

Todd Friedman represents clients throughout the country and focuses his practice primarily on employment law matters. Todd was seeking ways to further strengthen his position as an expert and increase his credibility among peers and potential clients. He wanted to establish his firm as the “go-to” place for employment law and consumer rights issues.

The Solution

Todd consulted with the FindLaw and Super Lawyers teams and determined that creating timely, relevant content that showcased himself as an expert was the best way to gain trust with prospective clients and stay top-of-mind with past clients.

“I’ve been more than pleased with the amount of leads my Super Lawyers and FindLaw marketing strategy has produced. Even the people that don’t become clients right away are so valuable to have in the pipeline to cultivate along the way.”

Todd M. Friedman
Law Office of Todd M. Friedman, PC

The strategy: how we did it

To bolster the visibility of the firm's legal services, attorney Todd Friedman and the FindLaw / Super Lawyers teams created a unique content strategy that quickly built brand awareness for the firm. The approach included:

  • Expert Content

    With help from content specialists, the firm created two customized white papers: Can They Make Me Pay For That? and Is That Legal? A Worker’s Guide to Spotting Employment Discrimination. Both pieces led to an increase in visibility and name recognition for the firm.

  • Promoted Social Ads

    Targeted Facebook and Twitter advertising optimized the firm’s content distribution. Paid social media posts put Todd’s firm in front of an audience that was ready to read, share and engage with their content.

  • Multiple Touch Points

    Both white papers were prominently featured on the firm’s mobile-optimized website along with Todd’s Super Lawyers Premium Online Attorney Profile. They were also featured in a monthly e-newsletter and in a series of blog posts to ensure maximum exposure.

  • Integrated Approach

    In addition to content, the team ran an ad in the 2016 Southern California Super Lawyers Magazine and saw a number of high-quality leads from an aggressive, coordinated PPC campaign.

Law Office of Todd M. Friedman, PC case study

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