How MANEY | GORDON Builds Trust and Clients with Super Lawyers

Taylor Girard: “As well as listing multiple lawyers in the Directory, we have purchased print and online advertising, and we display the Super Lawyers logos on our website, business cards, various magazine publications and even our television commercials. It’s a quick and efficient way to say ‘quality’ to our audiences.”

“Super Lawyers provides as much tracking as possible by filtering communication through specific phone numbers and messaging platforms. We can then follow up on our side to see where that lead was generated. All that data helps.”

Jack Gordon: “Where do people go to check us out? Where do they go to seek information and to gain confidence that there is the seal of approval from people who know what good lawyering is? They go to Super Lawyers.”

“Super Lawyers absolutely has garnered the attention and the respect of the legal industry. It’s the number one source of credibility. It’s rare that a week goes by when I don’t receive a call from an out-of-state lawyer looking to refer a case, saying they looked me up on Super Lawyers. We’ve earned the opportunity now to review more complex, valuable, significant, and newsworthy cases, and Super Lawyers has contributed to that.”

Jack Gordon: “We have to enhance our digital footprint, but I’m a big believer in the power of print, too. People still flip through magazines, and I still give out business cards with the Super Lawyers logo on them.”

“All the ad campaigns in Super Lawyers look classy, whether that’s in the online directory or the magazine—it’s really high quality. That matters because the way you are perceived through your adverts and branding bolsters your reputation.”

“The creative team at Super Lawyers are great. There’s some real design talent there. Being able to team up with them is an asset we highly value.”