Case Study
Super Lawyers: A Powerful Way to Amplify Reputation
"Super Lawyers helps you stand out. It gives you the stamp of approval." John Simon, Managing Partner
Meet The Simon Law Firm
Since it was established in 2001, St Louis-based business litigation and personal injury specialist The Simon Law Firm has achieved more than $1 billion in verdicts and settlements and has been named one of the “winningest firms” in the United States by The National Law Journal. Its reputation for excellent work has been amplified by its association with Super Lawyers®—the prestigious, research-driven, peer-influenced rating of outstanding attorneys. Super Lawyers provides a reliable endorsement of the firm’s capabilities and acts as a powerful marketing tool.
Firm Information
The firm provides legal representation across a wide range of cases, including medical malpractice, defective products, civil rights actions, intellectual property, personal injury, sexual assault, class actions, and mass torts. According to Simon, what sets it apart is that “our cases are also causes.”
The Challenge
When businesses or individuals are searching for a lawyer directly, they need to know who they can trust for top-quality work.
The Super Lawyers Strategy
Super Lawyers provides the validation of excellence and enhances the firm’s reputation among the legal community and the public. It reaches diverse audiences via a combination of print and online advertising. It’s a true partnership, not just a service.
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14 lawyers
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64 staff
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2 offices in St. Louis and Kansas City
To amplify its marketing
“The fact that all the different print and online advertising activities are complementary helps us strategically with all our marketing efforts—no question.”
John Simon, Managing Partner
The Simon Law Firm, P.C.
Q&A with John Simon, Managing Partner and Christine Byers, Director of Marketing and Communications at The Simon Law Firm
John Simon: “The selection process is very rigorous. I was really impressed with the detail they go through. It gives us visibility among our peers. It provides recognition and validation of what we do, and it enhances our reputation in St Louis, Missouri, and beyond.”
“If someone is in Super Lawyers, I know they’re extremely high-end and competent.”
Christine Byers: “We try to bring that Super Lawyers and FindLaw brand into all our marketing materials as much as possible. Different people prefer different forms of media in how they consume their news or their marketing materials, so you have to make sure all your bases are covered.”
“Working with the creative team at Super Lawyers has been phenomenal. They are responsive, collaborative, and professional. I asked them to include more background on Super Lawyers in our ads, and it was done in a day. We feel like we’re part of the process, and we’ve been pleased with the outcome.”
Christine Byers: “The reputation of Super Lawyers speaks to our caliber: it gives us recognition with the public and the legal community.”
“Being able to add the Super Lawyers name to our firm is a piece of marketing in and of itself.”
John Simon: “Anything that helps drive traffic our way with little or no effort on our end helps minimize time spent on marketing.”
“We’re going to stick with what works—and Super Lawyers has been working for us.”
“We’re going to stick with what works—and Super Lawyers has been working for us.”
John Simon, Managing Partner
The Simon Law Firm Uses Super Lawyers as a Stamp of Approval
| Learn more about the products helping The Simon Law Firm Marketing Solutions with Super Lawyers |
Learn more about the patented Super Lawyers Selection Process Selection process – Super Lawyers |