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An Analysis of Legal Consumer Behavior

Do you understand what legal consumers are really looking for?

Like any business, a law firm needs to know its customers. By understanding the motivations and typical behaviors of consumers, law firms like yours can increase their chances of gaining prospective clients.

So, what do legal consumers want the most?
In a word, speed.

People facing legal issues today usually want a swift resolution. And once they know that they need representation to get that, they don’t want to spend a lot of time looking for it. This can be great for your firm, but only if you’re prepared to react to it.

This white paper analyses the results from FindLaw’s 2018 U.S. Consumer Legal Needs Survey to better understand and anticipate the demands of legal consumers as they move through three stages in their quest to hire an attorney:

  • Awareness – When legal consumers recognize that they have a legal need
  • Interest & Consideration – Where consumers search for and evaluate possible solutions, including hiring an attorney
  • Purchase – How consumers choose to contact and ultimately hire an attorney
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