Which would you prefer: Your firm receives 10,000 website visits or your firm ranks on the first page of Google? Would either boost actually benefit your firm?
Unfortunately, many attorneys are infatuated with the wrong metrics when it comes to their online marketing performance – usually the number of site visitors in a given time period. The problem is, this doesn’t tell you the complete story. In fact, the more you rely solely on traffic as a measure of your online marketing success, the more likely you are to take the wrong actions in response.
Put more simply: Your website traffic report is lying to you.
This white paper will guide you through the pitfalls of traffic analysis and how even smart businesses can be misled by the Internet’s most popular data point. Download the paper today to learn:
- The common traffic trends that can send law firms on a marketing wild goose chase
- What steps to take when facing a real traffic problem
- How to spot a lying traffic report