Client Acquisition
This is FindLaw’s Law Firm Management Center’s collection of free articles on How to Get a Client. Client acquisition should be one of the main goals of your law firm marketing activities. Attracting and retaining clients is imperative for the survival of your law firm. There are many ways to get clients for your law firm. Start your research with FindLaw.
Law Marketing
Client Acquisition Articles
-
Law Firm Marketing: What’s New?
What’s really new in law firm marketing? What will law firms need to do to compete and succeed in the future?
Read More » -
Start and Market a Non-Profit Group to Attract Clients
How can setting up your own non-profit group give you a marketing advantage?
Read More » -
Who To Bring To Your Next Marketing Pitch
When three clients raise the same issue in one week, it goes on my "hot topics" list as one that's likely faced by most of my readers as well. Have you wondered how many people you should bring with you to an upcoming marketing meeting? Recently, three different clients faced this question as they followed up with a potential client. The details varied.
Read More » -
Marketing Strategy for Lawyers: Competing for Clients
Successful rainmaking and retention of clients requires a competitive mindset.
Read More » -
Marketing Lessons from High Growth Law Firms
What works in marketing is what clients dictate. Yes, the ordinary and the not so ordinary consumer preference is the starting point of charting sound marketing strategy.
Read More » -
Law Firm Partners as Sales Managers
While it is clear to most managing partners that the multifunctional skills necessary to run a firm are categorized as "general management" skills, it is often a surprise that the skills to do one piece of the job, business development, should be called "sales management".
Read More » -
Lawyers’ Use of Group Coupon Marketing Allowed but May Be “Difficult”
Learn about the pitfalls involved for law firms that use "deal of the day" promotions.
Read More » -
How to Get the Most from Law Firm Client Surveys
OK. Your firm's finished its client survey. The results are in, the skeptics are mollified and the practice managers are ready to follow up. What's next?
Read More » -
Law Firm Leadership and Responsibility
Although the law business is booming, two issues implicit in successful law firm governance remain unsolved in many firms, and, in fact, have as much to do with the financial future as does the state of the economy.
Read More » -
Books to Prepare You for Law Firm Business Success
I've been on the road a great deal during the past few months and that's provided me with plenty of time to read a lot of books. Here are a few of my favorites that I think you might find useful in your business development efforts.
Read More »
Grow Your Law Firm with FindLaw
-
Boost your firms online presence.
-
Attract and retain quality clients.
-
Connect with legal consumers effectively.
-
Monitor success with detailed insights.