Client Acquisition
This is FindLaw’s Law Firm Management Center’s collection of free articles on How to Get a Client. Client acquisition should be one of the main goals of your law firm marketing activities. Attracting and retaining clients is imperative for the survival of your law firm. There are many ways to get clients for your law firm. Start your research with FindLaw.
Law Marketing
Client Acquisition Articles
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Focus Marketing Efforts on High Potential Opportunities
Learn about 11 questions to ask yourself to determine if a prospective client is a "high potential" opportunity.
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Law Firm Marketing: What’s Your Answer to “What’s New?”
Did you know that the question, "What's new?" is actually a marketing opportunity in disguise?
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Making the Most of Networking Events
How can you make the most of networking events? Here are nine tips for transforming networking events into a business development tool.
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Business Strategy for Developing Markets
What were once new markets to only consumer-goods manufacturers like Coca Cola and Ford, are opening to professional services. In this new global economy, law firms are marketing more and more to international companies at home and abroad.
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Overcoming Obstacles To Effective Law Marketing
Ten years ago, law firms needed to be convinced of the importance of marketing themselves. Today, most lawyers realize they have to market their services but are still unsure about how to do so most effectively. Many of these lawyers have had limited success with their marketing efforts and are frustrated with or skeptical about the whole process.
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How To Build Your Reputation with Law Firm Partners
During a recent conversation with a client, she expressed frustration that no one at her firm seemed to know anything about a recent excellent result she'd produced for one of the firm's major clients.
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