Is One-Stop Shopping A Reality On The Internet?
FindLaw columnist Eric Sinrod writes regularly in this section on legal developments surrounding technology and the internet.
A Web site ideally is "sticky." This means that the site attracts consumers who visit frequently and spend significant time and hopefully money on the site.
Even better, the site also caters to so many of a consumer's needs and interests in a given space that the consumer will not go elsewhere on the Internet.
Along comes www.MakeItPro.com, as an example. According to its press release, MakeItPro has just launched "the world's only online, interactive all-sport destination, marketplace and resource center for athletes and fans of more than 175 sports worldwide."
Indeed, the marketing materials tout MakeItPro as "the ultimate sports
showcase where anyone can connect with athletes of all levels, fans,
coaches and parents around the world in a safe, educational and social
Jill Osur, the CEO, Founder and President of MakeItPro comes right out
and says that "MakeItPro is the solution for having to visit multiple
sites for all of your sports needs."
MakeItPro does have support from some big name athletes like NBA
All-Star and two-time league Most Valuable Player Steve Nash. And it
does allow for free registration and permits members to socialize,
manage team events and schedules, gain information from sports
professionals, and not surprisingly, to purchase services products, all
of which can have consumer value.
Moreover, MakeItPro intends to initiate a mobile messaging platform so
that its array of products and services can be mobilized, globalized
and monetized. MakeItPro states that its platform will be compatible
with existing technologies for purposes of emailing, texting,
downloading of music and videos, and receiving mobile alerts.
Plainly, MakeItPro might generate real interest in its sports niche and
it may prove to be successful from a business and consumer standpoint.
But that begs the question as to whether it will end up being a
one-stop sports shop on the Internet, and whether other sites in other
niches will do the same.
While it is true that some Internet users might find it desirable to
fulfill all of their needs and interests in one area of their online
life at one Internet site, this author believes that for many users
that will not be true.
Part of the vibrancy and greatness of the Internet is its tremendous
diversity of offerings and flexibility. There are many Internet users
who love being online precisely so that they can cruise a number of
different sites, even within one area of interest. This likely will
remain true for them no matter how robust and deep one given site may
be within that area. Plus, in certain niches, there certainly are a
number of rich sites to visit.
None of this is meant as a slight with respect to MakeItPro - may it
live long and prosper. Indeed, hopefully it will boast later of some
of its young members ultimately making it as professional athletes in
part because of MakeItPro.
Eric Sinrod is a partner in the San Francisco office of Duane Morris LLP (http://www.duanemorris.com)
where he focuses on litigation matters of various types, including
information technology and intellectual property disputes. His Web
site is http://www.sinrodlaw.com and he can be reached at firstname.lastname@example.org. To receive a weekly email link to Mr. Sinrod's columns, please send an email to him with Subscribe in the Subject line.
This column is prepared and published for
informational purposes only and should not be construed as legal
advice. The views expressed in this column are those of the author and
do not necessarily reflect the views of the author's law firm or its