LAW FIRM MARKETING BLOG WRITER
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Latest blog posts
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The Top Five Things to Consider When Selecting A Law School
If you’ve been practicing law for any amount of time, you’ve almost certainly been asked your opinion on where a prospective student should go to law school. After all, choosing a law school is one of most important decisions future lawyers will make. No one wants to risk his or her time…
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3 Marketing Trends for Firms to Leave Behind in 2014
Feel like making a major shift in your law firm marketing philosophy? Over the past year I’ve worked with attorneys across the country on improving their online marketing. I’m convinced that a few outdated ideas and practices are limiting the success of some firms. It’s time for a change. To help you adjust…
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Check the (Virtual) Oil With an Instant Audit
Odds are, you already have a website. And odds are, you’ve put a lot of time and resources into it. But do you really know how it stacks up? Of course one of the best performance measures is whether or not your website is delivering the leads you need, but that one broad number…
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There Is No Black Friday for Law Firms
It’s already underway. People across the country have begun lining up outside of stores waiting for the doorbusting to begin. Whatever your personal opinion on Black Friday, there’s no denying its nationwide influence on retail stores and their promotional strategies. Fortunately for you, law firms aren’t subject to the same market forces. If you’re looking for something to be thankful for next Thursday, revel in the fact that your firm’s success is not influenced by limited-time deals and year-end cash grabs
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The first thing we do, let’s shred all the thesauruses.
A famous scene in the Marx Brothers classic 1935 movie, “A Night at the Opera,” features Groucho reading contract language to Chico: “The party of the first part should be known in this contract as the party of the first part.” Even 80 years ago, poking fun at the verbosity of lawyers was comedy gold.
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The Five Types of Clarity Your Law Firm Needs
Welcome to the age of integrated marketing for small law firms. Due to the proliferation of Internet-based marketing tools and tactics, spreading a consistent message across multiple channels is no longer just for large law firms with ample budgets and a dedicated marketing staff. Regardless of your firm’s size, the key to a unified approach…
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Who is Answering Your Firm’s Phone?
It takes a lot of phone calls to find a new client. If only a certain percentage of callers turn into clients, that should tell you something about the importance of that ringing phone. So tell us this: Who’s answering your phone? All your marketing efforts are leading up to this moment.
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Putting Google’s Tools To Work At Your Law Firm
There’s more to Google than search. As crucial as search results are to your firm’s business, Google has plenty of other tools that you should learn about. So let’s take a look at four of the most notable—and useful—when it comes to marketing your law firm. The first three offer ways to establish…
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Who is Running Your Firm’s PPC Ads?
Who do you entrust to run your firm’s PPC advertising? A nephew you consider “online savvy?” The friend who dabbles in marketing as a hobby? Or maybe you are doing it yourself, monitoring the keywords and managing each campaign’s budget every day. The bottom line is this: You need someone who is transparent...
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Preparing for a Media Interview: Five Tips to Keep in Mind
You’ve just gotten a call that fills you with excitement—and maybe a little dread. You’ve been asked to be interviewed by the media. Very few people are comfortable facing a camera or simply speaking on the record. What if the reporter asks you something that ends up making you look bad?