LAW FIRM MARKETING BLOG WRITER
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Latest blog posts
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Podcast: Do Silver Bullets Exist with Digital Marketing?
What’s the newest trick to get law firms to the top of search results? The program that anticipates what Google will do next? The keyword generator that spits out the magic phrases? It’s a trick question. There are no silver bullets when it comes to legal digital marketing. That’s the message that FindLaw…
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Deciding on a Headline for Your Law Firm’s Website
As we discussed previously, your website’s headline is your firm’s first impression – the first chance to communicate the value of the legal services you are offering. In this post, we’ll offer three ideas for crafting a strong, engaging headline. 1. Focus on the potential client Headlines need to be active.
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What the McRib can Teach You about Marketing Your Law Firm
Why should you update your law firm’s website based on how McDonald’s sells McRib sandwiches? Two words: scarcity sells. The McRib has achieved worldwide fame because it’s only available for a few weeks out of the year. Savvy marketers will tell you that limited availability not only creates a perception of greater value…
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FindLaw Goes Pro Bono at the Opera
FindLaw left the legal marketing world for a night on the opera stage last month. In the Nerdery Overnight Website Challenge, our marketing experts built a brand new website for the Metropolitan Opera National Council Auditions Upper Midwest Region (MONCAUMR). We were just one of many organizations to donate time and expertise to assist local non-profits in creating websites that they otherwise couldn’t afford.
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How do Clients Find Your Firm? Survey Says…the Internet
Still need more proof that your law firm needs an online presence? Weigh the following evidence. FindLaw recently conducted a professional survey of 1,000 American consumers on their methods of searching for attorneys. So where do you think they’re most likely to look? You might think friends or word-of-mouth sources…
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Six Things to Avoid on Your Law Firm's Website
As an attorney, you want your firm to speak as clearly as possible to potential clients who have many other legal options to choose from. That means you can’t let your most important marketing tool – your website – work against you. Stuffing it with flashy graphics and lots of text won’t impress visitors…
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What Makes a Good Headshot for a Lawyer?
“I see a lot of attorney headshots out there. In some, the attorney looks stern. In others, he or she is softer, more approachable. Which is better?” It’s a very good question that we often receive here at FindLaw. Potential clients are more likely to contact your firm if you look as though they’d like…
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3 Ways to Make Novelty Work for Your Law Firm’s Website
Whether it’s an innovative product design, a captivating movie or television show or the latest addictive smartphone game, we human beings are attracted to fascinating new stuff. That’s particularly true if that new thing provides a surprising twist on what we’re used to. In our recent white paper, Why Most Law Firm Websites…
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How to Manage Your Firm’s Twitter Account in 7 Minutes a Day
Law firms that don’t use social media are a dying breed. Savvy attorneys know that a platform like Twitter is where consumers are congregating. It gives you instant access to 115 million active users, many of whom will search for quality legal resources at some point. When they do so…
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Don't Let Your Firm Be Blinded by Marketing Myths
It’s been barely two decades since attorneys have been allowed to advertise. But in that scant amount of time, thanks to everything from Twitter to Google maps, the art and science of online marketing has grown immensely in its reach and precision. Still, you may be skeptical about the benefits of online marketing efforts…