Time Management
Time management is another area that a solo attorney must approach wisely. “I would suggest that solo attorneys schedule uninterrupted time to work on bigger projects such as drafting or legal research. I tend to do these projects at night when I'm not distracted by phone calls, etc.” Kelly says, “I personally have certain parts of the day that I devote to each task: phone calls and emails, billing, organization, client meetings, and drafting. Trying to work on an invoice and an affidavit while answering client calls can be very overwhelming and ineffective.”
Kelly also emphasized the importance of time management on client matters and recommends keeping overhead down by spending time on the front end of the case getting to know the client, the details of the case, and developing a solid strategy. After doing this, Kelly makes sure to organize her thoughts before jumping in, “I step back and take a few days or weeks, depending on my deadlines, to just let everything process in my mind before I start drafting. I find that it makes the process of compiling pleadings, etc. more fluid. Plus, I am very mindful of not overcharging my clients, since the majority of them are lower to middle class and don't have thousands of dollars to spend on attorney fees. Giving myself that extra processing time seems to cut down on the amount of time I spend sitting in front of the computer or statute book, and thereby saves the client money in the long run,” Kelly says.
Developing a Client Base
One of the main concerns we hear from solo attorneys is developing and maintaining a steady client base. Prior to becoming a FindLaw customer, Kelly relied strictly on referrals, Craigslist ads, and her work as a volunteer attorney to generate her client base and also found success appearing on a list of attorneys to whom clients that don’t qualify for free legal services are referred.
Kelly also chose to develop her business plan with a FindLaw website. “I chose a FindLaw website because of the reputation of the company, it was local, and I could be as hands on or off as I wanted to be in generating the website,” she says, “I am not super tech-savvy, so having easy-to-read monthly reports about visitors to my site, and phone calls that resulted from those visits, was easy for me to understand and let me know in what areas to focus my marketing attention.”