The solo practitioner’s website checklist: Is your site up to par?

Shapiro Law Firm website displayed on various computers and mobile websites

You don’t need to be a web designer to recognize that your solo firm’s website is a vital business development tool. It isn’t something you can launch and never think about again — it needs some fine-tuning every now and then if it’s going to work as well as it could.

That’s why we created this checklist think of it as a report card for your website that you should revisit every so often. Updating it regularly will keep you top-of-mind with consumers who have a legal need, which is precisely what solo attorneys need.


Home Page

Is your website mobile-adaptive?

Each year, the number of consumers with a legal need who use mobile phones or tablets increases. Ensure your website looks just as good on a mobile device as it does on a desktop. 


Is the design visually appealing?

An attractive, contemporary design doesn’t just make your website look nice. It invites the user to spend more time there and helps build a positive impression of you.


Is the content digestible?

Lawyers tend to write dense and rigorous copy. That doesn’t work well online, where readers are likely skimming and want material that can be consumed easily. Be sure to break up your text to make it easier to read.

Attorney Profile Page

Do you have a headshot?

A professional headshot is the best option. If that isn’t in the budget, then an amateur one will do in a pinch. Just make sure it’s well-lit, that you’re professionally dressed, and the visual tone is appropriate for business use. 


Are you speaking to your client?

Consumers with a legal need are often distressed and feeling vulnerable. It will go a long way if your website copy reaches out and tries to empathize and connect with them, rather than just rehashing your resume.


Is your phone number easily found?

You want consumers to pick up the phone and dial your number. A good website places that number in a prominent position and helps make getting in touch with you as easy as possible.

Contact Page

Do you have a contact form?

Legal consumers are used to filling out a form with some basic information and having you call them back. This reduces some of the pressure of calling an attorney and lets a prospective client choose whichever means is easiest. 


Is there a click-to-call feature?

Including a click-to-call feature on your website facilitates easy communication, especially for users on mobile devices. Instant interaction via phone call allows you to satisfy a potential customer and help you generate valuable leads.


Are your social media accounts linked?

Being social on social media means people have to know how to connect with you. Help consumers with a legal need get to know you on a personal level, which will make them feel more comfortable about hiring you.

Decision Support Add-ons

Does your website have a chat feature?

Online chat is surging in popularity. A chat feature on your website helps potential new clients feel that their need is being addressed immediately, thus keeping them from continuing to look for legal representation.


Do you have a publicity page?

When consumers with a legal need read about you in, say, a local newspaper, it serves as an assurance that you are reputable, upstanding, and a good choice to hire. Having a page for articles that mention you is a great way to build your reputation in a potential client’s eyes.


Are your third-party accolades displayed?

If you have been recognized on a third-party site like or Super Lawyers, having proof of that on your site acts as validation and helps you distinguish yourself from what the consumer sees as comparably qualified attorneys.

Learn how to secure a steady stream of new clients

Download “Client acquisition strategies for the solo practitioner,” our free marketing playbook exclusively for the one-attorney-shop.

  1. We have hired a company to create a new website for our Firm, and would like to know the price for the Super Lawyers badge that we can use on our website.

    • Thank you for your question. Super Lawyers badges are free of charge for any selectee to download from their personal portal on To access available badges, visit and login. From your personal Dashboard page, you will see an option to “Download Your Personalized Badge”. From there, you may choose a template to download and use throughout your web properties.

      If you have any additional questions or need additional help please call us at 1 (877) 787-5290.

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