On-Demand Webcast

Cutting Through the Clutter:

Key ingredients to SEO success for law firms


There’s no secret sauce or perfect recipe when it comes to search engine optimization. The fact is, it’s hard work.

SEO is a long and strategic game, one you could spend months – if not years – trying to master. Its rules are known to change frequently and dramatically, making it difficult for even the most dedicated expert to stay proficient on the subject. In fact, it has been reported by Search Engine Journal, an online community of SEO experts, that Google changes its algorithm as many as 600 times per year.

While the world of SEO moves quickly, there is some good news ahead: By developing a solid foundation and understanding of key SEO elements, your law firm will be well on its way to showing up online when and where it counts, positioning you for long-term success.

No one guide can explain every nuance of a sound SEO strategy, but this Webcast paneled by industry experts, will aim to get your firm pointed in the right direction. 

  In this webcast we’ll cover:

  • Keyword research and content strategy
  • Local SEO
  • Online authority


Thomas Bianco

Thomas Bianco

Legal Marketing Advisor


Thomas has over two decades of full stack digital experience. He is a Results-oriented marketing professional skilled at establishing trust and providing resources and guidance around resolution of complicated marketing challenges. Thomas helped launch a Silicon Valley startup with backing from Google’s incubator Google Angel and series B and C with Pachanga.

Alison Norman

Alison Norman

Senior Product Manager


Alison Norman manages FindLaw’s Engagement Solutions product line and has been deeply involved in FindLaw’s paid social media initiatives since their inception. Alison is a licensed attorney and spent several years practicing law and working in politics before joining FindLaw in 2011.

Leah Gangl

Leah Gangl

Channel Development Specialist


Leah has worked for FindLaw for 11 years, and has held many positions including Digital Marketing Strategist, Product Manager and now a senior trainer on the Channel Advancement team. Creative thinker, passionate designer, loves to dig into what makes legal consumers tick.

Jason Kilgore

Jason Kilgore

Manager, Digital Marketing Performance

Jason Kilgore is the Manager of the FindLaw Performance team, responsible for the Performance Marketing (SEO & SEM) of Thomson Reuters’ Legal Consumer Platforms. He has over 16 years of experience in the SEO industry, and previously worked at technology companies Apple and Dell.

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