On-Demand Webcast
Gaining Insight:
How to properly track your law firm's marketing performance
Overview
Understanding your law firm's marketing ROI is crucial when making critical decisions that can impact your firm's future. In order to make data-driven decisions, it's important to have a comprehensive understanding of the marketing efforts that are driving clients to contact your firm.
In this webcast, you will learn:
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How to effectively calculate and understand your marketing ROI
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Gain a better understanding of the marketing strategies that are driving clients to contact your firm.
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The ins and outs of FindLaw's exclusive INSIGHT Platform
Speakers
Tara Adams
Senior Product Manager - FindLaw
Tara is a Senior Product Manager for FindLaw's analytics platforms. She has worked in law firm marketing for more than 10 years, with a current focus on helping attorneys leverage data to build their businesses. Prior to her current role she helped sales professionals through training and onboarding as they started with Thomson Reuters.
Scott Bernhardt
Client Development Consultant - FindLaw & Super Lawyers
Since 2017, Scott has partnered with hundreds of law firms of various size to help build their clientele and maximize ROI. He truly enjoys helping clients become more successful. For most law firms that is a consistent stream of qualified clients/cases each month to increase profits.