How To Harness the Power of Legal Directories


Online legal directories are an excellent marketing tool for law firms. Directory profiles are quick and easy to set up, and they position your firm in ways that will compel more potential clients to call you. What’s more, they speak to consumers actively looking for legal representation, not simply researching a legal issue.

But to get the most out of your legal directory listing, you have to give it the same level of attention as your own website. This webcast will show you what types in information you should add to your listing, how much you’ll need, and even which legal directories you should use to promote your firm. Knowing all of this will help you harness the full potential of online legal directories.

Topics include:

  • Choosing the right directory for your firm
  • What to publish, and why
  • Which upgrades are worth it


Benjamin Rifkin

Benjamin Rifkin

Senior Client Development Consultant, Thomson Reuters

Benjamin Rifkin has been partnering with law firms to grow their businesses in the Denver Colorado metro for 10 plus years. Ben is an expert in the areas of search engine optimization, local search, Google Ads, and paid digital media as well as social media marketing. He brings a robust knowledge of the local legal landscape coupled with valuable insights on where the direction of law is headed. This allows him to develop customized integrated legal web marketing plans designed to address a firms needs and maximize ROI.

Javier Lavagnino

Javier Lavagnino

Senior Product Manager, Thomson Reuters

Javier Lavagnino is the Product Manager overseeing the LawInfo and Abogado.com legal directories. Prior to joining the Product Management and Performance team, Javier worked for 6 years as a Producer and Senior Content Specialist where he was responsible for driving organic traffic to FindLaw core products, including translation and localization work on FindLaw Español. Javier is a licensed member of the California bar and received his JD from the University of San Francisco School of Law and BA from the University of California, Berkeley. He was born and raised in Latin America and is fluent in Spanish.

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