On-Demand Webcast
Pay-Per-Click
Advertising Strategies for Law Firms
Overview
To its credit, PPC advertising is a wonderful tool. (After all, nearly half of all legal consumers initiate their search for an attorney online and advertising your law firm is a great way to ensure it gets found.) But PPC itself can also be wonderfully complicated. Ad words, quality scores, keyword bidding, campaigns – there’s a lot to know about running successful pay-per-click ads. And, if you don’t know what you’re doing, it can end in costly mistakes.
Join us for a webcast where we’ll walk you through:
- The essential PPC strategies every lawyer should know
- How to optimize your program for maximum results
- How to know when it’s time to choose a campaign partner
Speaker

Mark Moret
Law Firm Strategy & Business Development