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Latest blog posts

1. Five Ways to Meet Clients’ Needs When You Can’t Meet Face To Face

   March 25, 2020

   In the midst of COVID-19, as an attorney, how can you ensure you’re meeting your clients’ needs right now? Five ways to help you and your clients navigate this challenging time.

2. Why website accessibility should matter to your law firm

   March 20, 2020

   Courts are moving toward the position that reasonable steps must be taken to ensure that all people are equally able to use the internet. Is your website ADA-compliant?

3. The very real benefits of a virtual legal office

   March 17, 2020

   During these unprecedented times, attorneys need flexibility and may need to work remotely. Discover the benefits of working virtually.

4. Balancing act: Mastering the business and practice of law

   March 12, 2020

   Is it possible for small law firms and solo attorneys to find and maintain balance while practicing law and running a business?

5. The Multi-Faceted Internet Journey of Spanish-Speaking Consumers

   February 19, 2020

   To be successful in reaching Spanish-speaking consumers online, a law firm’s marketing plan must be holistic and comprehensive. Learn more about how Spanish-speaking consumers behave online.

6. Overcoming the Language Barrier: Three Reasons Why You Don’t Need to Speak Spanish to Appeal to Spanish-Speaking Consumers

   February 13, 2020

   How is your law firm connecting with Spanish-speaking prospective clients? Don't let the fact that you aren't fluent in Spanish hold you back.

7. The five questions prospective clients want answered

   February 5, 2020

   By understanding the questions prospective clients are likely to ask and having prepared answers, attorneys can meet their needs and win them over.

8. How legal market research can benefit your law firm

   January 29, 2020

   If your firm isn’t enjoying the level of success you know it could or should, you probably don’t know enough about your target market.

9. Planning to expand your legal offerings? The importance of protecting your law firm’s brand.

   January 15, 2020

   If you make the decision to expand your brand to include a new area of law, you should have a clear and compelling message that speaks to why you’re the right attorney to hire, and that message needs to be part of a comprehensive marketing plan.

10. Making Legal Directories Part of Your Law Firm’s Marketing Mix

    January 8, 2020

    Once you’ve decided which directory (or directories) makes the most sense to you, it should not require ongoing time and energy from you beyond making sure your listing or listings stay accurate. It’s one of the very few aspects of marketing your law firm that can be “set it and forget it.”