LAW FIRM MARKETING BLOG WRITER
FindLaw
Latest blog posts
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Reaching the Hispanic Market for Legal Services: Four Tips
58.9 million people. That’s the US Census Bureau’s estimate for the number of Hispanic Americans in the United States as of mid-2017. Not only is there a large number of Spanish-speaking individuals already, Hispanics are now the fastest growing demographic in the U.S. By 2060, Hispanics are predicted to make up approximately one third of…
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Tailoring Your Website (And Your Ads) for Hispanic Consumers
If you’re over the age of 34, the idea of tossing out your desktop or laptop computer and moving to a mobile-only experience probably seems crazy. Then again, ten years ago, we thought people who had ditched their land-line telephone were outliers. But if you want a sense of what the future holds…
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Looking to Bolster Your Firm’s Digital Footprint? Look No Further Than LinkedIn
With so many options out there, what is the best social media platform to shape and mold a firm’s brand? Spend the vast majority of your time on the channel with the most qualified professional audience: LinkedIn.
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FindLaw Q&A: The best way to ask for reviews
One of the best ways to get a clear picture of who someone is and what they do is by reading reviews. But when it comes to getting this kind of feedback, what’s the best approach? We answer the most common questions about asking for online reviews.
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Facebook Insights 101: How to Use Facebook Analytics to Shape your Social Strategy
Follow along to learn about some of the most valuable insights measured in Facebook and how you can use these to build a healthy and strong social media presence for your firm.
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Google Maps is More Than Just Your Law Firm's Address
The one place many people turn when searching for an attorney is the same they use for directions—Google Maps. So how do you make sure your Google Maps presence is optimized to reach the most legal consumers? Here are a few tips.
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Understanding the Details of Law Firm Pay-per-click
Many people ask how to increase their pay-per-click success rate without increasing their budget. Luckily there are ways to do so.
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How to Create a Social Media Style Guide for Your Law Firm (with template!)
While no one is immune to online fumbles, having a well-defined style guide can help you navigate the waters of social media when things get murky.
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What PPC Strategy is Right for You?
The truth is, pay-per-click is complicated. But figuring out which PPC strategy your firm should pursue doesn’t have to be a difficult exercise.
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Social Video: Consumers Want It, Law Firms Need It
Both your prospects and Facebook want videos of your firm. To capture their attention, you’ll need to embrace the ten-second approach to shooting for social media.