LAW FIRM MARKETING BLOG WRITER
FindLaw
Latest blog posts
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A Look Back At Our Greatest Misses Of 2015
Folks, they’re not all going to be hits. You’ve probably already heard the “inspirational” statistic that Babe Ruth struck out 1,330 times during his career. The lesson being: Don’t be afraid to “go for it” and risk failure. Well, with that indomitable spirit in mind, we’ve taken a look back at our least popular posts...
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Case Study: Targeting Your Best Clients With FindLaw
One of the toughest things to do in marketing is limit yourself. Choosing to highlight any one aspect of your law firm’s services can feel like cutting out every other potential client. And for some law firms, this is true. But in the case of DarrasLaw, a singular focus and highly targeted marketing was exactly…
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Four Things Legal Blogs Can Do For Your Firm
Does your law firm have a legal blog? Do you know why or why not? Existential crises aside, sometimes it’s wise to simply take stock of which marketing tactics you’re employing and to what end. So if you haven’t thought about the big picture behind legal blogs lately, take a moment to…
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Your Client Intake Questions Answered
Our most recent webcast based on the white paper, Failing At The Finish Line generated a huge amount of thoughtful and unique questions from our audience. While I haven’t been able to answer each of them in this blog post, I wanted to consolidate some of the more common issues our audience raised.
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Beware These 5 Lawyer Marketing Horror Stories!
Watching businesses get into the spirit of Halloween is usually harmless entertainment. But when it comes to your website and customer service, your law firm should do everything it can to avoid looking like a horror movie. To help you survive, I’ve collected a few well-worn film tropes that could mutilate your hard-earned reputation online.
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Four Tactics to Gain More Law Firm Cases
A lot of the content on these pages is focused on getting potential customers to contact your firm – and for good reason. No one can create clients out of thin air and every law firm needs a steady stream of new leads to stay afloat. But getting your phone to ring or your email to ding isn’t really the end game. To make clients out of your leads, your law practice has to master the art of client intake.
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A Case Study In Law Firm Marketing: Roberts Law Group
When FindLaw started seeing a noticeable decrease in traffic to robertslawteam.com, we contacted the client – Roberts Law Group – to address their new challenge. While the law firm’s marketing program had performed at a high level in the past, clearly something had changed. Roberts Law Group had always focused on using best practices in online marketing.
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Attorney Q&A: PPC Advertising Strategies for Your Firm
As is often the case, our recent webcast, “Four Pay-per-click Advertising Strategies for Law Firms” raised some insightful questions from our audience. If you would like to view an archived copy of the webcast, please visit this page. And for those of you who submitted questions during the event, I’ve…
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Does Your Law Firm Have An Intake Problem?
A year ago, we asked, “Who is Answering Your Phone?” That post focused on phone behaviors and stated the importance of a positive experience. Call it a sneak peek if you will, but the thrust of that blog post is just as relevant today: take good care of the people who call your law firm.
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FindLaw White Paper: Law Firms Failing At The Finish Line
We’ve all seen someone choke in sports. The Seattle Seahawks seemed on the verge of victory in last year’s Super Bowl, but one bad play call at the end turned a certain win into a catastrophic loss. Greg Norman seemed to have the 1996 Masters in the bag – until he didn’t.