LAW FIRM MARKETING BLOG WRITER
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Latest blog posts
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Get More DUI Clients by “Getting” DUI Clients
Understanding your audience is the secret to connecting with them. This is true in most every business, but especially for law firms serving clients in more urgent and stressful situations – like those facing drunk driving charges. These clients have a lot at stake and need an attorney who understands their situation.
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Today’s Mobile Consumers: Five Things Law Firms Need to Know
Think about the last time you saw a large group of people. Maybe they were in an elevator. Or waiting for a taxi. Or in line at a movie theater. Many of them probably had their noses glued to their smartphones. Some were texting, posting to Facebook or using Snapchat apps.
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The Secret To Creating A Strong Brand
Last week, we talked about three myths that most attorneys believe when it comes to branding. Today, we’ll dive deeper into exactly how attorneys can develop strong brands, and thus realize even greater benefits from their law firm marketing efforts. We’ll do it with help from our white paper, Marginalizing Your Most Powerful Asset: What Attorneys Don’t Understand About Brands.
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Finding A New Niche For Your Law Firm
Have you heard of (or worked on) a cross-border divorce? A cross-border divorce, for example, could be a husband from Miami seeking to divorce his wife, who happens to be a Colombian citizen. Situations like this one are a growing phenomenon among Hispanic families in certain regions throughout the United States.
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Preparing Your Law Firm for the Internet of Tomorrow
Think about a time when you’re not at your desk in front of the computer. Maybe it’s while you’re at court. Maybe it’s out with friends at a restaurant. Maybe it’s in the evening with your feet up on your sofa. Pick any of those times and ask yourself: Are you online at that moment?
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Even More Tips for Your Best Attorney Headshot
In a previous post, I listed some general guidelines for how to take your best attorney headshot. I discussed the merits of presenting yourself as a likeable and trustworthy attorney and how to appeal to the basic human impulses of your potential clients. But a lot of attorneys remain stymied by some of the…
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When “Just Right” is Just Plain Wrong
Oh for the pre-web days when just one kind of marketing was enough! When a law firm could put out a series of ads on bus benches, phone books and local papers then sit back and watch a stream of reliable clients pass through its doors. Work was steady…
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3 More Tips for Lawyers On LinkedIn
Think, for a moment, about how your law firm uses LinkedIn. Do you use it primarily as a place to allow others to view your resume? Perhaps you use it to keep in touch with other attorneys in the area. Maybe your law firm has already realized the benefits of using…
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Striking Out On Your Own (Without Striking Out)
So you’ve decided to start your own law firm. Congratulations! There’s no getting around it, you’ve got your work cut out for you. There are a thousand things to do and, now more than ever, time is money. With so many things happening at once, it can be easy to lose…
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Targeting Your Core For Stronger Online Marketing
Whether you’re just starting out or a seasoned veteran to online marketing, it’s easy to lose focus on what really matters to your business. With the sheer volume of advice populating the Internet, attorneys will often dive deep into the latest marketing trends hoping to earn big gains overnight. But to see results…