How to market to the divorce client

The long-term success of every law firm often relies on building a strong brand and bringing that brand to life via marketing. Branding and marketing are especially critical for divorce lawyers, whose practices center on fostering a sense of connection and trust with prospective divorce clients. 

Divorce is one of the most stressful life events that a person can go through. Emotions are running high throughout the process, and there’s a lot of general anxiety and fear around everything from custody matters and future finances to what life will look like post-divorce. 

While individuals who are contemplating filing for divorce — or have a spouse who already filed — need the advice and assistance of a legal expert to help them navigate the divorce process, they also need much more. They need to feel like the attorney they hire is empathetic and truly understands what they’re going through. They also need to feel comfortable enough with their attorney to really be open and share the personal details of their lives. This is the very intimate nature of divorce that makes marketing even more critical for divorce lawyers and law firms.

Digital marketing strategies for law firms: Unlocking the power of your brand to attract clients

Tune in to our webcast to learn how to establish a strong online presence for your law firm and showcase your expertise, credibility, and unique value. 

Let’s look at three effective marketing tactics your firm can implement to reach, connect, and build trust with legal consumers who are facing divorce.

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1. Upgrade your client intake process

According to FindLaw’s recent U.S. Consumer Legal Needs Survey, 56% of respondents reported taking action towards their legal need within a week or sooner. Additionally, family or domestic issues rank fifth in legal matters with the highest incidence rate (15%), and 44% of those legal needs are resolved by hiring an attorney.

These statistics prove that most divorce clients move quickly to find, vet, and ultimately hire an attorney or law firm to meet their needs. If you don’t answer the phone in a timely manner or provide a quick and easy way for them to connect with you, they’ll quickly move on to the next best law firm. That’s why it’s so important to make sure your firm implements a call answering service, live chat, or a click-to-call feature. These types of technologies can ensure your firm never misses a call and prompt you to quickly follow up on hot leads.

2. Use content marketing to demonstrate your experience

Another excellent way for divorce attorneys and law firms to connect with legal consumers in need is to create unique, relevant, and helpful content that positions your firm as a go-to resource. For example, publishing blog posts to your website on topics such as “5 divorce dos and don’ts,” “A divorce checklist,” and “Talking to kids about divorce” showcases your firm’s knowledge and experience and gets search engines’ attention.

Additionally, your firm can repurpose and use content from blogs on social media and even create videos to help prospective clients get to know your firm better and how you’ll help them navigate the divorce process. Plus, investing time and resources in content marketing pays dividends down the road as you’ll continue to increase your firm’s online visibility and connect with even more potential clients.

3. Advertise on a FindLaw legal directory

Every year, FindLaw’s online legal directories are visited an estimated 130 million times — and legal consumers who visit FindLaw.com, SuperLawyers.com, Lawinfo.com, and Abogado.com are three times more likely to hire an attorney than those who search on Google alone. These compelling statistics make sense when you consider that legal directories are one of the best ways to put your law firm directly in front of individuals who are actively looking for legal advice and help.

Ready for your divorce firm to stand out among the competition? Discover which FindLaw legal directory is right for you and speak directly to prospective clients today.

Understanding and capturing family law clients

Family law clients seek more than just legal advice — they need an advocate who helps them feel supported, valued, and confident in their legal journey.