LAW FIRM MARKETING BLOG WRITER
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Latest blog posts
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Lessons Learned Starting a Solo Practice
There are many intricate details that you would learn in a larger law firm that a new solo attorney will need to figure out. There is a lot of risk involved.
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Closing The Sale: How Winning Attorneys Win Hesitant Prospects
"Let me think about it" is not what you want to hire, but it's what most clients are likely to say. Here are some things to keep in mind as you move for the close.
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Why A Lawyer's Reputation Is So Vital In The Internet Age
Finding an attorney with a good reputation reassures legal consumers that they’re heading down the right path, helping them feel confident about their decision.
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Clients In Code: They're Speaking. Are You Listening?
Listen to your clients. The health of your law firm depends on it.
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Refreshing Your Knowledge of Meta Descriptions
Attorneys who care about showing up in search need to understand this technical detail.
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Marketing Advice For New Law School Graduates
You made it through law school. Congratulations! Now, your next task: Figuring out how to best position yourself so you can thrive in a crowded marketplace.
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Is Giving Free Legal Advice a Waste of Time?
Most lawyers rue all the time and energy they pour into free legal consultations. Here are five things to remember so you can keep your chin up and continue delivering this customer-friendly service.
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Closing The Sale for Attorneys: Three Common Objections You Need to Address
Like all salespeople, attorneys need to know the most common objections he or she may face and develop a plan to handle them.
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When Designing Law Firm Websites, The Devil Is In The Details
Designing websites is a lot like building a case. When we know more about the client, we can deliver better results.
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How Law Firms Find Clients in the New Normal
The internet age has made it both harder and easier than ever to reach potential clients. Unfortunately, the new normal is a world where all of your competitors are in the same arena.