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Latest blog posts

1. Paid Social Promotion: Totally Worth It

   December 28, 2016

   Paid promotion on Facebook is one of the best values on the web today. In the history of marketing, there has never been a more serendipitous alignment of audience, specificity and price.

2. Bart, Lisa, Homer and Your Law Firm

   December 9, 2016

   Law firm marketing requires a long-term view with a consistent message, delivered repeatedly to the audience you desire. The Simpsons understood this and so should you.

3. Things To Know About The Legal Consumer In 2017

   December 7, 2016

   Each year, FindLaw conducts our U.S. Consumer Legal Needs Survey. While this year looked to be more of the same from legal consumers, there are a few big questions to consider.

4. Is Your Law Firm The New Normal?

   November 30, 2016

   Face it: the legal landscape is changing, and it isn’t going back. Welcome to the new normal. There are higher expectations from clients, competition and the economy that can’t be ignored.

5. Use Love Your Lawyer Day to Engage in Your Neighborhood

   November 4, 2016

   However you recognize Love Your Lawyer Day, it's an opportunity for your firm. Why not use it to sew some goodwill among your local community?

6. More Clients through Better Intake

   October 21, 2016

   Think for a moment about how a legal consumer changes from an interested prospect to your client. The truth is that for every client that goes through this simple process, another falls through the cracks.

7. What Not to Say When Marketing Your Law Firm

   October 12, 2016

   A medical degree is a lot like a law degree in that it comes with a wealth of jargon that is important to your profession. But it also means a lot of terms and phrases that clients will not understand.

8. Two Pay-per-click Fundamentals That Drive Successful Campaigns

   September 21, 2016

   PPC is far from simple, but several core concepts will determine your ad’s frequency, position and cost-per-click. If you wade into the deep waters of PPC, you’ll want to at least get familiar with the following terms.

9. What Clients Think When You Don’t Have A Website

   September 16, 2016

   How many times have you been asked if your law firm has a website? Did you ever wonder why people keep asking? More important, did you ever think about what your answer implies?

10. More Facebook Questions You’re Afraid to Ask

    September 9, 2016

    Let’s answer a few more of the Facebook questions that many law firms have, but are afraid to ask.