Tag: blogging
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
How attorneys can benefit by embracing change
The pandemic forced attorneys at solo and small law firms to change how they practice. Thankfully, a lot of those changes were positive.
4 reasons why attorneys need a blog
From connecting with prospective clients to boosting SEO – for attorneys, the benefits of blogging are numerous.
Why Google loves Q&As and why that’s good for your firm
To meet prospective clients’ needs and get the attention of search engines, displaying content in a simple question and answer or FAQs format can be very effective.
Digital marketing tools for law firms: Getting off on the right foot
See answers to questions posed during our recent webcast, Making The Most Of It: Optimizing Your Firm’s Digital Marketing In Uncertain Times. Get tips on how small law firms can maintain relevancy and visibility and get the most out of their digital marketing efforts and investments.
5 Tips To Optimize Your Law Blog For SEO
Writing valuable blog posts is a critical aspect of online legal marketing. A good law blog can help boost SEO, raise a law firm’s brand awareness and prove your expertise to legal consumers interested in hiring you.But starting a blog is one thing. Most attorneys have the knowledge and talent to go on at length…
The Medium and The Message
Different platforms have distinct user bases, often with their own set of expectations. When considering what to say, make sure you're accounting for both the medium and the message.
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What Not to Say When Marketing Your Law Firm
A medical degree is a lot like a law degree in that it comes with a wealth of jargon that is important to your profession. But it also means a lot of terms and phrases that clients will not understand.
Perfect Writing For Imperfect Lawyers
A few days ago, I addressed some simple ways to get around writers’s block. As is often the case, I had more to say than I could fit in one post. I can usually get past that, but there is one thing I wanted to address separately: Attorneys need to let go of perfection….
A Two-part Solution For Lawyers Facing Writer’s Block
Are you bad at writing? I’m not talking about the common documentation that’s part of your daily routine or even creative writing. I’m talking about creating compelling content for your law firm website. It’s ok if this isn’t exactly where you shine. Writing doesn’t come naturally to everyone. Even among the best writers, putting…..
Free Guide: Going Beyond A Basic Website
Frequent readers of this blog and FindLaw clients already know: A simple website is not enough to get your firm noticed by today’s legal consumers. Your website may be the center of your online presence. In theory, the design and content attracts relevant site visitors who will choose to contact your law firm.
Send Your Law Firm Back to School
As your law firm faces the end of summer, your next client could be facing their first run-in with the law. More than 20 million students are expected to attend colleges and universities in the U.S. in the next few weeks……
Law Firm Snowed In? Blog About It!
As you may have heard, the eastern half of the U.S. is currently getting slammed, hammered, buried, inundated and pounded with a massive snowstorm. While personal safety is obviously priority one, some of you might be left wondering what to do with yourselves while away from the office. As it happens…