FindLaw

Latest blog posts

1. Taking Your Directory Advertising to the Next Level

   June 1, 2016

   The following is an excerpt from the free playbook, Legal Marketing 110: Getting More Out of Legal Directories. Once you list your firm online with whatever information a basic profile allows, you’ll have the opportunity to boost your listing by adding features. These “advanced” options can provide more opportunities for you…

2. 9 Million Reasons to Choose the FindLaw Lawyer Directory

   May 25, 2016

   Which lawyer directory should I choose for my firm? You might expect us to say, “All of them” but the reality is, legal advertising isn’t that simple, and a shotgun approach isn’t exactly strategic. It’s true that the more listings you have, the more likely you are to be found.

3. Shopping for a PPC provider? Check these three boxes.

   May 18, 2016

   Full disclosure: I’m biased. I think FindLaw’s pay-per-click advertising services are top-shelf. But don’t dismiss what follows. I’ve been in the digital marketing industry for a decade and my experience has shown that success really does come down to who you work with.

4. FindLaw Online Advertising Earns Google Recognition

   May 6, 2016

   Have you heard the news? FindLaw has been selected as a Google AdWords™ Premier SMB Partner. This is a big deal for us, and a great deal for our clients. For us, it validates the hard work and dedication of our in-house pay-per-click experts. At FindLaw, we place a premium on deep technical knowledge…

5. Tapping Into The Power of Legal Directories

   May 4, 2016

   What were your first steps when you started promoting your law practice? Did you get your LinkedIn profile up to speed? Set up an account on GoogleMyBusiness? Maybe you built a Facebook business page. Those are all good places to stake your claim online. But did you remember to secure your listing…

6. Getting Smart About Email Use At Your Law Firm

   April 29, 2016

   I bet you send and receive a lot of emails each day. That’s not exactly a bold statement, I know. People love communicating via email and attorneys are no different. The 2015 ABA Legal Technology Survey Reports showed that 89.8 percent of attorneys regularly use email to communicate with non-clients…

7. Attorney Email Addresses: Where You @?

   April 27, 2016

   Imagine for a moment that you’re hiring a financial advisor. You’ve narrowed your choice down to two possible candidates. • Tom Thielson can be reached at TThielson@hotmail.com • Tim Talbert can be reached at TimTalbert@TalbertFinance.com Who do you want to trust with your retirement planning: Tom with his free, outdated email address or Tim…

8. How Lawyers Should React To Negative Reviews

   April 20, 2016

   We’ve been talking about the reasons law firms should embrace online ratings and rankings. Rather than being something to fear or avoid, they can actually help boost your firm’s caseload. That probably sounds like an easy case to make when the reviews are positive. And as I discussed….

9. A Two-part Solution For Lawyers Facing Writer’s Block

   March 30, 2016

   Are you bad at writing? I’m not talking about the common documentation that’s part of your daily routine or even creative writing. I’m talking about creating compelling content for your law firm website. It’s ok if this isn’t exactly where you shine. Writing doesn’t come naturally to everyone. Even among the best writers, putting…..

10. Practicing law in your PJs? Work from home like a pro.

    March 9, 2016

    Make no mistake, even people who are comfortable hiring a home office/no office attorney expect you to cast a professional shadow – wherever you are.